Start time:
2026-03-17 at 08:00
End time:
2026-03-17 at 10:00
Location:
Stockholm School of Economics. Registration required.
Family offices are important engines of entrepreneurship through their investments in entrepreneurial companies, yet they operate differently from other types of investors. When family offices invest directly in entrepreneurial ventures — rather than through funds, institutions and other companies — their investment decisions are generally shaped by a broader set of considerations than financial objectives alone, including the family’s industry expertise rooted in operating businesses, willingness to be actively involved as mentors to founders, long-term investment horizons, and family-driven priorities such as legacy, learning, and contributing to society and future generations.
In this breakfast seminar, we will explore what are the drivers and consequences of direct entrepreneurial investments made through family offices. The session begins with insights from ongoing research at the Center for Family Enterprise at SSE on how and where family offices invest, and what their investment practices imply for founders, co-investors, and the broader innovation ecosystem. We then convene a panel of family office principals, executives, advisors as well as entrepreneurs to discuss what family offices uniquely contribute to entrepreneurial companies, what investor families seek in return, what entrepreneurs seek in family offices as investors and how the family offices long-term vision shapes investment choices over time.
Researcher presenting: Dr. Myung-Seon (Lydia) Song, Center for Family Enterprise, House of Innovation, Stockholm School of Economics.
Panelists: Carl Christensson, Head of Ownership Advisory, SEB, Helene Mörtberg, CEO, Cofounded Capital, Jesper Eliasson, CEO and Co-Founder, Bodil, Martin Wattin, Inbox Capital
Moderators: Mattias Nordqvist, Stockholm School of Economics, and Stina Norrhede, SEB
Please see the speaker profiles below.
This event is designed for family office professionals, business families, investors, advisors, founders, entrepreneurs and students interested in the intersection of family-led investments, entrepreneurship, innovation, and society. It offers a unique opportunity to learn from research and engage in dialogue with researchers and practitioners actively investing through family offices. The seminar is co-organized with SEB, Division Wealth & Asset Management.
The Center for Family Enterprise is generously supported by SEB, Salenia, Ferd, Virala, Topsoe and HMP Foundation. This activity would not have been possible without their support.