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With the first warm days of spring settling over Stockholm, a classroom at the Stockholm School of Economics fills with the quiet hum of laptops. Inside, retail management students are not escaping into the sunshine just yet. They are learning how to work with AI systems.

Second-year Retail Management students in Fazer Retail Club visited the Fazer Headquarters for their annual Career Module.

Retail Management students in Systembolaget Retail Club participated in a workshop focused on how large organizations approach and solve complex strategic challenges.

Elvira Eriksson, Co-Founder of Mockberg and SSE Retail Management alumna, shared her entrepreneurial journey and the story behind building a globally recognized brand for students in the Retail Management program.

When companies set out to innovate, they often assume the challenge lies in finding the right idea. But the real breakthrough, new research by Professor Roberto Verganti suggests, happens when they learn to see their problems differently. It is through this “reframing” process that real innovation flourishes.

Retail Management students in Accenture Retail Club visited Accenture's GenAI pop-up in Stockholm to explore practical applications of generative AI and prompt design.

Retail Management students in Circular Impact Retail Club visited the Elgiganten store in Barkarby to explore the possibilities and challenges of sustainable electronics.

Retail Management students in Axel Johnson Retail Club visited Dustin Group for an interactive workshop focused on how companies communicate long-term value creation to investors through a clear and convincing equity story.

As generative AI becomes embedded in everyday work, many organizations are discovering that widespread access does not automatically translate into measurable performance gains. So, what actually drives AI adoption and performance? That question brought together researchers, business leaders, and practitioners at the Stockholm School of Economics on 5 March.

Retail Management students in ICA Retail Club participated in a workshop at ICA's headquarters, exploring how ICA's different companies can collaborate to create stronger and more relevant value propositions for young adults.