Scaling sustainability with Sustain by Oscar Jacobson
The worjshop began with an exclusive visit to the Oscar Jacobson store on Birger Jarlsgatan where Sebastian Dahlgren, Concept & Store Manager, shared the story behind integrating sustainability into the brand. He introduced the vision of Sustain as a platform for exploring circularity and responsible design within a premium fashion context. Walking through the store, Sebastian highlighted selected garments, explaining what makes them unique and how they represent Oscar Jacobson's continuous shift toward more conscious fashion.
Back at SSE, the students were challenged with a case on how to scale the Sustain concept. Drawing on insights from the store visit, they worked in teams to develop ideas on how the concept could grow from expanding sustainable product lines to building stronger customer engagement and integrating circular services such as resale or repair. Together with Sebastian, the students discussed each solution's potential benefits and trade-offs to boost the brand.
A big thank you to Sebastian for offering such a unique experience and for his genuine engagement throughout the session. The combination of an on-site visit and case work gave the students valuable insights into how a leading Swedish brand is taking concrete steps toward a more sustainable future in retail.
Axel Almersson, Key Account Manager, Circular Impact Retail Club 2025/26
