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William Hagströmer works at External Relations and focuses on executive communications. He was previously the Communications Manager of , the startup incubator of the Stockholm School of Economics. His expertise in strategic storytelling and media relations brought both national and international attention to SSE Business Lab and its startups, earning the incubator a top ten ranking from the Financial Times.

Before joining SSE Business Lab, William conducted research in at Lund University and served as Head of Communications at Lunicore, ’s consultancy arm. He holds a BA in Comparative Literature and an MSc in Sociology from Lund University, as well as a degree in Art Direction from Forsbergs School of Design.