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What happens when top athletes step into the world of business?

As part of the Student Committee IDU's Sports & Business Week, we invite you to a combined Sport/Author Talk with Olof Lundh, where he will discuss the key revelations from his book The Last Campfire. The conversation will explore why the face for sports media rights has intensified, how this transformation affects fans and clubs, and what it means for the future of sports consumption.

När kvinnor tar plats i sport förändras spelet