Bachelor program in Retail Management
Why Retail Management at SSE
A distinctive business degree combining strong academic foundations with deep collaboration with industry. Students develop the analytical tools, strategic thinking, and practical experience needed to understand and shape consumer-focused businesses.
The only program of its kind in the world
With only 60 students admitted each year, the program offers an intimate and highly selective learning environment.
Rooted in business economics, the curriculum builds strong foundations in marketing, strategy, and financial management, using retail and consumer business as the applied context.
Students graduate with both analytical depth and practical industry insight.
H&M's CEO on the Retail Management program:
Deep integration with the industry’s top players
Industry collaboration is at the core of the program.
Through the , a three-year course running alongside the curriculum, students work directly with leading companies on real business challenges, applying theory to live cases and strategic projects.
This close engagement with more than 100 corporate partners ensures that learning remains practical, relevant, and closely connected to the realities of modern business. The companies involved in the Applied Retail Track are:
Personal development and leadership
Alongside academic coursework, students participate in the , a unique personal development track.
Through mentorship, small-group discussions, and reflective exercises, students strengthen their critical thinking, communication, and ethical leadership.
Graduates leave the program not only with business knowledge, but with the ability to lead responsibly in complex organizations.
AI and future business skills
Through Prompt Days, students develop practical skills in applying Artificial Intelligence (AI) to real business challenges.
Hands-on workshops teach students how to use AI tools to analyze data, automate tasks, and develop innovative solutions.
By combining academic insight with industry expertise, the initiative ensures graduates are prepared to navigate the technological transformation of the consumer economy.
Career outcomes
Graduates typically pursue ambitious careers across the retail, consumer, consulting, financial and technology sectors.
According to the latest BSc Employment Report:
- 91% of graduates working after graduation had a job within three months
- 78% received a job offer before graduation
Many join leading companies within the program’s network of more than 100 corporate partners, while others continue their studies at the master’s level at SSE or other leading universities.
Typical roles include:
- Brand Manager / Marketing Manager
- CEO
- Consumer Insight Analyst
- E-commerce Manager
- Entrepreneur
- Head of Sustainability
- Key Account Manager
- Merchandise Manager
- Sales Manager
- Supply Chain Manager
Student Quotes
Jonathan Horgby, Germany
2025 graduate, BSc in Retail Management
"You really see how things your learn are implemented in a real business setting. I like how closely we worked with retail companies and all the opportunities we got to network with industry people. The fact that it's a tight-knit group of only 60 students is also a big bonus for me."
Melody Blesserman, Sweden
2025 graduate, BSc in Retail Management
"I have developed a lot professionally through the great mix of courses, but I have also developed a lot as a person through the Antonia Ax:son Johnson Tutorial Program."
Sophie Nguyen, United States
Student, BSc in Retail Management
"Building community and developing your personal self is so important for growth in an academic setting. The RM program provides exactly that through opportunities to work closely with companies and faculty. Additionally, the small group setting creates strong peer relationships!"
Student life
Curious about the student life at SSE? With SASSE being one of the most active student associations in the Nordics, you will always have something to do and new friends to get to know! .
A unique academic environment
You will study in a unique and stimulating academic environment in the heart of Stockholm city (). Some of the most popular features that our Bachelor students enjoy are the Art Initative and the Literary Agenda.
Essential Program Documents
- Student handbook
The handbook contains information about what regulations apply and helps you prepare for and complete your studies. - Degree Requirements
The overall purpose is to inform you about what requirements apply and to help you prepare for, and complete, your studies. It contains an overview of the curriculum for each program, as well as the detailed requirements. - Grade Statistics
See the statistics on Grade Point Average (GPA) for graduates of the Retail Management program across various academic years.
- SSE Grading System
- SSE Guidance on Disciplinary and Dismissal matters