Creating Customer Lifetime Value with Synsam's Lifestyle Subscription
Olle Söder, Head of Lifestyle, discussed how Synsam's Lifestyle Subscription changed operations and goals for Synsam over the last 10 years. Olle showed how Synsam pioneered such a concept, redefining a historically traditional industry, while also being able to strengthen and keep customer relationships. Today, the Lifestyle Subscription concept is widely used/incorporated by competitors, yet Synsam continues to excel as a market leader through their key strategies that keep the customer in the forefront of strategic vision.
Customer Lifetime Value (CLV) is a concept that is widely applicable to all the RM student's courses, and we are so grateful for Olle's insight on the importance of CLV strategy in a company's growth.
Thank you Olle!
Sophie Nguyen, Key Account Manager, Synsam Retail Club 2025/26